Product definition phase

Project phases
Project phases

In the product definition phase technical and market validation proceed in parallel along with business management functions.

strategy | product | technology | business

Typical services from making products happen in this phase are to shape and manage the following activities:

  • Marketing
    • Test the market
    • Review the business model
    • Go to market planning
    • Ongoing competitor study
  • Product management
    • Technical viability
    • User trials (function)
    • Review and revise
  • Technology management
    • Prototyping
    • What’s the underlying technology
    • Development plan
    • IP planning
  • Business management
    • Team
    • Business plan
    • Budget

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strategy | product | technology | business