Fen Technology

My assignment with successful electronic and software consultancy Fen Technology was to develop business opportunities in new markets.

My role

The majority of Fen’s business came from referrals from long-term contacts of the management team — this is a common feature of many such small consultancies. Fen wanted to diversify its client base to secure the sales pipeline for the long term. My activities included:

  • setting up CRM system for cataloguing and progressing sales contacts and leads
  • identification of customer profiles
  • market surveys to identify and research potential customers
  • visiting trade shows to gain understanding of new market sectors and meet potential customers in those sectors
  • cultivating leads through the sales life-cycle
  • account management

strategy | product | technology | business